The Store

Wear the standard.

Apparel, accessories, and books from X University.

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New Arrivals

X is for Excellence

X is for Excellence Mug

$195 MXN

X is for Excellence Cap

$314 MXN

X is for Excellence Bottle

$349 MXN

X is for Excellence Tee

$454 MXN

X is for Excellence Hoodie

$664 MXN

Collection

Generación 2026

Generación 2026 Mug

$209 MXN

Generación 2026 Cap

$314 MXN

Generación 2026 Bottle

$349 MXN

Generación 2026 Tee

$454 MXN

Generación 2026 Hoodie

$664 MXN

Now in hardcover

The Excellence Blueprint, on your shelf.

The complete seven-part system, printed. The method you can hold, mark up, and return to.

$349 MXN

What the campus is wearing

Best Sellers

X Hoodie

$629 MXN

The Excellence Blueprint (Complete Bundle)

$349 MXN

X is for Excellence Tee

$454 MXN

Generación 2026 Hoodie

$664 MXN

X Mug

$174 MXN

X Cap

$279 MXN