Sales Academy · X University · X University

Sales Academy

Course

Sales Academy

The applied sales track of X University: how to run a full sales conversation, opening to close, using a repeatable system rather than personality or luck. Built on Human Success Dynamics, it builds the person first, then the professional: identity and principles, then the craft of selling, objection handling, follow-up, the live pitch, and the post-sale relationship. Seven modules over a six-month calendar, coached practice with recorded call reviews, and a recorded capstone close. Ends in the X University Certificate. No prior sales experience required, only the willingness to practice.

What you'll learn

Module 1 · Human Success Dynamics

Module 2 · The Principles

Module 3 · The Craft of Selling I

Module 4 · The Craft of Selling II

Module 5 · Meetings and the Live Pitch

Module 6 · Mastery and Certification

Module 7 · After the Close

Course content

7 sections · 47 lessons

01Module 1 · Human Success Dynamics6 lessons

1.1 What Human Success Dynamics is, and why it comes first 1.2 Identity: becoming the person who succeeds 1.3 Self excellence as a daily standard, not a mood 1.4 Sincerity and value: selling as service 1.5 Rejection as a staircase: reframing the no Assessment: Personal excellence audit

02Module 2 · The Principles6 lessons

2.1 The Seven Principles, from philosophy to a seller's practice 2.2 Definite goals and the number that matters 2.3 The daily sales rhythm: prepare, act, review, repeat 2.4 Discipline as love applied to time 2.5 Accountability, measurement, and the 1% rule Assessment: Two-week daily rhythm log

03Module 3 · The Craft of Selling I7 lessons

3.1 The mindset of a closer 3.2 The golden rules of excellence sales 3.3 Voice mastery: tone, rhythm, and the daily voice ritual 3.4 Qualifying prospects with purpose: the red, yellow, green filter 3.5 The art of the excellence call, greeting to close 3.6 Discovery: finding the real pain or aspiration Assessment: Recorded mock excellence call

04Module 4 · The Craft of Selling II7 lessons

4.1 Handling objections with confidence 4.2 The five common objections and the excellence response to each 4.3 Scripts and prompts: foundations you internalize, then adapt 4.4 Mastering follow-up without sounding desperate 4.5 The follow-up rhythm, day 1 to day 14 4.6 Tracking metrics for growth: what gets tracked gets closed Assessment: Objection role play and a 14-day follow-up sequence

05Module 5 · Meetings and the Live Pitch6 lessons

5.1 Running a sales meeting, agenda to outcome 5.2 Presenting an offer, outcomes over features 5.3 Case study: anatomy of a real Safa portfolio deal 5.4 CRM and pipeline discipline 5.5 The closer benchmarks explained Assessment: Full simulated pitch meeting

06Module 6 · Mastery and Certification6 lessons

6.1 Mastery through repetition and reflection: the game film review 6.2 Journaling progress: the three daily questions 6.3 Building a 90-day pipeline plan 6.4 The professional path: where a sales career can go from here Capstone: A full recorded sales conversation, opening to close Certification: The X University Certificate

07Module 7 · After the Close9 lessons

7.1 Onboarding a new client: the first 30 days decide the relationship 7.2 Retention and service: delivering more than was promised 7.3 Asking for referrals without it feeling transactional 7.4 Reactivation: returning to past clients with new value The Closer's Library: The Greatest Salesman in the World (Og Mandino)The Closer's Library: See You at the Top (Zig Ziglar)The Closer's Library: How to Win Friends and Influence People (Dale Carnegie)The Closer's Library: Think and Grow Rich (Napoleon Hill)Assessment: Client care plan and book reflections