AI for Marketing

By the end of this lesson you will be able to run an end-to-end marketing workflow with AI: research, copy, and distribution. Core ideas: build a reusable brief (audience, offer, voice, do-nots) that you feed the model every time so output stays on-brand; generate in variations, ask for several angles and headlines, then choose rather than accept the first draft; and close the loop by repurposing one asset into many (a long post becomes a thread, captions, and an email). Worked example: from one product announcement, prompt Claude to produce a launch email, five social captions, and a short ad script, all from the same brief, then refine the two strongest. Practice task: write your brand brief once, then use it to generate a week of posts for one channel.